AREA 47

SECTION 11: JOB SEARCH

Raw Notes  

http://wizwow.blogspot.com/2005/04/ok-lets-buy-two-spreads-in-annuals.html

Start thinking about your message. Your story. Is it compelling? Does it cut through the amazing amount of clutter that your target audience receives daily? Is it real?

And as far as the lying goes... I have seen photographers with spreads in annuals who show 4-6 images... the best images they ever made. Then when the job comes in the work falters. Are you showing authentically what you can... and WANT to do? Tell your story from the heart. Tell it with passion and honesty (ok, you can glitz up the honesty a tiny bit), and tell it everywhere.

I once had a photographer tell me he never marketed. He wore only black pants and shirts, antique glasses, drove a 50 something Chevy (beautifully restored) shot only large format and hand made all his portfolios. Never marketed? Bull. He was telling his story every day, at every shoot and in every appointment. This was many years ago and he got it back then. Marketing, nawww... tell a story. Get them to 'buy into' your message from a place of choice.

“I fully expect to see a case one of these days where an employee uses a blog to say something his boss doesn’t like and the company fires him,” Lewis said.

Earlier this year, a reporter for the Herald-Sun in Durham, N.C., lost her job when she wrote on her blog: “I really hate my place of employment.” The same thing happened to a Wells Fargo Bank employee who made disparaging remarks about fellow workers.